User Acceptance of Computer-based VoIP Phone Service: An Application of the Technology Acceptance Model

User Acceptance of Computer-based VoIP Phone Service: An Application of the Technology Acceptance Model

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Findings of the study offer both theoretical and practical implications. The study proposes an integration of the TAM and the uses and gratifications approach by incorporating motivations as critical constructs that facilitate perceived ease of use and perceived usefulness. Moreover, the study suggests that the vendors of computer-based VoIP phone service need to develop unique features and functions beyond the cost advantage of the technology.Table 5-2 Factor Analysis for Motivations Questions Factor loadings 1 2 3 Factor 1 : Motivation for entertainment I use computer-based VoIP phone service in order to relieve boredom by calling people. .797 I use computer-based VoIP phoneanbsp;...


Title:User Acceptance of Computer-based VoIP Phone Service: An Application of the Technology Acceptance Model
Author:
Publisher:ProQuest - 2007
ISBN-13:

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