Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results
Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain a Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page qThe Big Ideaq section and ends with a chapter summary and easy-to-implement exercises.The Big Picture: Word of Mouth (WOM) is the most important weapon in many businessesa#39;s marketing arsenal. A Gallup ... To turn opportunity into success, small businesses need to take a page from the corporate WOM best practices manual.
| Title | : | Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results |
| Author | : | Arnon Vered |
| Publisher | : | Lulu.com - 2007-07-01 |
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