Small Message, Big Impact

Small Message, Big Impact

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a€œWhether Ia€™m pitching a potential client or creating a blockbuster ad campaign, Ia€™m always thinking about how to make the message smaller so the impact will be bigAsger. Terri Sjodin has codified the science of getting this right.a€ a€”Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! Youa€™re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company youa€™ve wanted to connect with for ages. Hea€™s also waiting for his flight. Your flight! Should you walk over? What would you say? Wea€™ve all been there. An opportunity presents itself and you have one chance to share your imporAstant message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentaAstion that introduces a product, service, or idea. Its purpose isna€™t to say everything about your topica€”just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. a€œDona€™t just think of an elevator speech as a generic tool you use in chance momentsa€”consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.a€ Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: Build a convincing case using six of the most consistently effective arguments. Incorporate unique illustrations to bring your message to life. Speak in your own authentic voice; the art is in your delivery! In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simAsple outlines, worksheets, a sample elevator speech, evaluation forms, and much more. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simAsple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.


Title:Small Message, Big Impact
Author: Terri L. Sjodin
Publisher:Penguin - 2012-08-30
ISBN-13:

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