Media Programming: Strategies and Practices

Media Programming: Strategies and Practices

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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Some forecasters predict that DVRs will be in 80 percent of television homes by about 2015. To the uninitiated, DVRs appear to be ... Record a show once or every time it is shown, regardless of what time or day. There is no need to know whatanbsp;...


Title:Media Programming: Strategies and Practices
Author: Susan Eastman, Douglas Ferguson
Publisher:Cengage Learning - 2012-03-09
ISBN-13:

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