Marketing Plans that Work

Marketing Plans that Work

4.11 - 1251 ratings - Source

This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.Malcolm McDonald, Warren J. Keegan ... factors matrix Market research Market segmentation studies , (Overall) Issues to be addressed (By segment) Portfolio summary (Overall) BCG matrix Directional policy matrix Assumptions Downside riskanbsp;...

Title:Marketing Plans that Work
Author: Malcolm McDonald, Warren J. Keegan
Publisher:Butterworth-Heinemann - 2002

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