How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

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This book describes a marketing and design approach called qtotal design, qwhich is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase qtotal designq engages consumers on all levels.A great example of a product that has acquired its meaning largely through its history is the Harley-Davidson motorcycle. ... Some people have even got married by swearing oaths on the Harley maintenance manual ... for goodness sake!


Title:How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Author: Patrick W. Jordan
Publisher:John Wiley & Sons - 2003-03-28
ISBN-13:

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